Meet Frosty Girl Fall, the New Color Trend Dedicated to Icy Blue Hues

Move over Tomato Girl Summer, there’s a new look taking this season by storm.

Move over Tomato Girl Summer, there’s a new look taking this season by storm – Frosty Girl Fall. Coined by beauty bible Byrdie, Frosty Girl Fall is an ode to the glacial shade and the effortlessly cool aura it casts.

The new It trend gives the green light to powdery blue in all its subtle hues, turning traditionally earthy fall and winter palettes on their head. Proving some traditions are made to be broken, pastel, icy, coastal blues replace carrot oranges and chestnut browns. And we couldn’t be happier about it.

The time has come to enter your Frosty Girl Fall era. Here’s the who, what, how, why, and when to help you step into this ultimate cool girl aesthetic that will carry you through winter.

What is the Frosty Girl Fall aesthetic?

First, what exactly is the Frosty Girl Fall aesthetic? Well, while summer was all about turning up the heat with rich tomato tones, these cooler months are all about serene, steel blue shades. The Frosty Girl Fall aesthetic is based on a color trend that’s sleek, unexpected, and oh-so-cool.

Byrdie called it, so it must be true! This gorgeously serene blue is original, contemporary, and here to stay.

Who is she? The Frosty Girl is chic, modern, and confidently cool. Frosty’s a close cousin of chrome, who is also having her moment while gold takes a trend time-out. Paired together, they’re a masterclass in minimal style. Never overstated, the aesthetic feels fresh and sophisticated while exuding a calming energy – whether you’re wearing it or styling it in your space.

Why is Frosty Girl Fall trending?

With Euro summer dreaming on the back burner, now is the perfect time to embrace the cooler season and break away from the pumpkin spice latte life. Though the word 'frosty' conjures cold temps, muted blue hues are equally warming and tranquil, evoking elements of the sea and sky. And as we enter the season of cosy entertaining with candlelit dinner parties and hearty winter meals, what better time to refresh your tableware with an on-trend aesthetic that will get all your friends talking – with our Mineral & Lilac 100% French Flax Linen Scalloped Placemats kicking off the conversation.

And though we’re saying goodbye to Tomato Girl Summer, Mediterranean memories live forever. Incorporating a symphony of blues into your space with artwork like the Atlas x Bed Threads 'With Love From The Sea' Print is the perfect way to merge past with present.

How to get the Frosty Girl Fall look at home

While TikTok has us covered for Frosty Girl Fall beauty content (think icy blue eyeshadow palettes and steel-sheened lip glosses), we’re here to help you bring the on-trend aesthetic into your home. An ode to the laidback luxe lifestyle, our new limited edition Coast colorway absolutely nails the brief. As winter sets in, now is the perfect time to create a cosy and tranquil sleep space with the Bed Threads Coast 100% French Flax Linen Bedding Bundle. To tie in the subtle blue hue throughout your space, our Coast 100% French Flax Linen European Pillowcases add a pop of powdery blue to sofas and armchairs.

Easy to wear and style, the Frosty Girl Fall aesthetic can be achieved with a full monochrome look or paired with neutral hues such as white or fog. To create a more relaxed, serene space, couple the cloudy blue with shades such as Lavender, Lilac, or Oatmeal.