This Color Will Be Huge in 2024: Here’s How to Style It At Home

2024: The year of Paprika

Each time Bed Threads picks a new colour offering, it's a thoughtful and strategic process. We look at various factors, including market trends, brand identity, and, of course, what we think our community will love. Over the past year or so, we've been drawn to a specific orange-red shade that evokes images of Mediterranean beach umbrellas, the Australian outback, and the '70s.

The latter is an aesthetic that's been unavoidable for the past few years, and 2024 will continue to lean into the nostalgic, retro vibe with orange and red tones coming in hot.

Leading Paint brand Dulux’s 2024 ‘Muse palette’ features a line-up of deep midtone colours “heavily influenced by the nostalgia of the postmodern era, with a particular emphasis on the '70s.” One such colour is ‘Fluorescent Fire’; an orange-based red paint set to add a dynamic and uplifting touch to any space, infusing it with energy and warmth.

In both Pantone’s London and New York Fashion Week Spring 2024 top 10 colours, red and orange tones prevailed. From ‘Fiesta’, a fiery paprika tone, to ‘Roobios Tea’, a full-bodied red with brown undertones, these warm hues stole the show.

In paint brand Haymes’ 2024 ‘Retro Mashup’ palette, the vibrant orange colour ‘Silken’ is set to feed energy and warmth into a space.

The paprika shade evokes sentiments of nostalgia, warmth, and self-expression, encouraging us to have fun and be playful with our homes.

Go retro

If you love the '70s aesthetic, this paprika hue is perfect for you. Using retro tones in your home can be a fun and nostalgic way to create a unique and stylish interior design. You can opt for a small statement piece like a mushroom lamp or fully embrace the look with a vibrant bedding set. The beauty of this punchy tone is its ability to pair with a variety of different shades, including Rust, Lavender, and Rosewater.

Focus on accents

A safe bet when playing with this energising tone is to focus on accent pieces. Whether it's your cushions, a throw, plates, area rugs, or artwork, focusing on decor is an effective way to introduce these colours without committing to a large-scale change.