Tomato Girl Aesthetic: The TikTok Trend Bringing Fun Summer Vibes

The Mediterranean is calling.

You've heard of cottagecore, barbiecore, quiet luxury, and coastal grandma, but the latest micro trend to catch TikToker's attention? Tomato Girl summer.

Anyone who has hopped on social media recently has likely been met with an endless stream of aspirational summer holiday content. It feels like everyone is in Europe. And accompanying this trend is the Tomato Girl aesthetic.

So what actually is this trend that's caught the attention of millions of TikTokers? We're sussing it all out below, and don't worry, you don't need to have a summer vacay on the horizon to embrace this vibe.

@pinterest It’s officially tomato girl summer and we could not be more thrilled about it 🍅🫒🦐🍋🦪 #Pinterest ♬ original sound - 💓

What is the 'Tomato Girl' aesthetic?

This retro trend is both a look and lifestyle that's inspired by Mediterranean living, and goes beyond eating tomatoes and wearing red. We're talking about wearing linen, imbibing Aperol spritzes, enjoying relaxed long lunches, and leisurely perusing farmer's markets. There's a hint of old-world charm in this look mixed in with bright summer tones, and casual yet chic design.

It's all about slow-paced living and good summer vibes – what's not to love?

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Why is 'Tomato Girl' aesthetic trending?

Much like other trends we've seen in the last couple of years (Hello Y2K), the Tomato Girl aesthetic appears to be driven by nostalgic longing. And for this trend specifically, it's a yearning for a slower-paced life and European holidays.

After the pandemic, a large proportion of us are swapping winter chill for sunny days on European beaches, so this trend fits in perfectly with the vacay vibes.

How to get the 'Tomato Girl' look

Looking to enter your Tomato Girl era? There are a number of easy ways to get this look. And if you’re stuck in winter and not planning on travelling anytime soon, never fear! This trend works perfectly in homes to bring you beautiful summer vibes all year round.

1. Linen

Whether it's in the form of bedding (our newest colorway Paprika works perfectly), tableware, sleepwear, or dresses, linen is key to this summery look. Red is the central tone to embrace, but this trend also leans on limoncello, olive, whites, soft blues, sage, and burnt orange.

2. Ceramics

Ceramics contribute to the overall Mediterranean aesthetic by adding warmth, colour, and texture. Opt for vases and objet d'art to elevate your home and bring in some personality.

3. Summer serveware

Dreamy long lunches are key to the 'Tomato Girl' vibe, and it's all about creating an aesthetic that's relaxed, chic, and decidedly Med. Look for bright summer glassware and ceramic dinner plates with painted food motifs, such as our 'Tomatoes' plate.

4. Embrace Mediterranean foods

Consider incorporating elements of Mediterranean cuisine into your home, such as displaying fresh fruits, olive oil bottles, and Italian wine bottles. You could even showcase a collection of Mediterranean-inspired cookbooks in your kitchen or whip up some delicious Italian dishes like our Cavatelli With Green Sauce, Pangrattato and Burrata and Baked Ricotta with Basil Pesto and Confit Cherry Tomatoes.

5. Embrace summer motifs

From art prints to dresses, homewares and fashion adorned in Mediterranean motifs are a surefire way to achieve the look. Think vintage floral prints, summer vegetables, seafood, fruits like lemons, and nautical patterns.