Flax linen is a plant-derived material that originates from flax or linum usitatissimum. Your sheets start life as a cellulose fiber in the stem of the flax plant (also known as a bast fiber) which is harvested before being spun into fabric. This process of recovering a fiber from the inner bark of a plant is similar to how we might extract hemp or rattan.

Linen outperforms traditional manchesters in a number of respects. Boasting incredible tensile strength, it's more durable and hardwearing compared to cotton or wool. In fact, linen is one of the strongest natural fibres there is, approximately 30% thicker and stronger than cotton. Unlike machine woven cotton which can succumb to wear and tear over time, flax linen actually improves with age and benefits from a low maintenance approach to care–yes, that means no ironing or dry cleaning necessary.

We offer a number of ways to shop our bedding. Looking to replace a sheet, valance, duvet cover or pillowcases? With separates you can update individual pieces, anytime. If you'd rather buy a few bedding items at once, our Bedding Sets are great for those who want a uniform colour look and prefer sleeping without a flat sheet. On the other hand, Sheet Sets are often preferred by hot sleepers who don't use a duvet. But if you want the complete package, plus the option to customise your linen colors in any combination of your choosing, try our best value Bedding Bundles that come with an in-built 20% discount.

Traditionally, yes. Linen is more costly than cotton because the flax plant from which linen originates demands special care and attention during harvest and—lacking elastic properties—is harder to weave without risk of snapping threads. Add to this the geographical and climate limitations of where flax can grow, and linen production turns into a costly project. Nothing worth having comes easily though and, boasting superior strength and less environmental impact than cotton, linen is the obvious bedding choice.

Now we’ve made this premium fiber available direct-to-consumer, so you can enjoy the luxury of pure linen for a fraction of the price. How you might ask? Our business model is vertical, and we sell exclusively via our website rather than through a range of partners, so we can cut out hidden retail mark-ups and pass the savings directly onto you.

Linen truly is for everyone. Whether you want to elevate your space with its perfectly undone look, improve the quality of your sleep, invest in quality sheets that will last, or reduce the environmental impact of your bedding, linen will tick more than one box for most. Linen's in-built temperature-regulating abilities mean it is the perfect fit for both hot and cool sleepers, plus it's anti-static and anti-bacterial too, making it an ideal choice for anyone with skin sensitivities.